WAY the label is a joint venture by University of Minnesota graduates Heidi Woelfle, Regena Yu, and Abby Zamis. Woelfle, Yu, and Zamis combined their passions, skill sets and design aesthetics to create WAY the label, a brand which aims to create timeless, well-crafted clothing using sustainable practices. Designed and sewn in Minneapolis, WAY is a brand for the modern woman who curates a wardrobe of ethically produced versatile pieces. The brand is defined by its tailored, easy-to-wear separates with unique and interesting details.


Regena Yu

Regena is WAY's cofounder. She loves thunderstorms, late night walks, painting and traveling to new places. She's a busy bee, but loves a packed schedule and a good cup of coffee! Her favorite piece from WAY is the Gia, which is named after her mother.


Heidi Woelfle

Heidi is WAY's clothing designer. Born and raised in Minnesota, she has a deep understanding on how to fashionably layer clothing and an appreciation for statement coats that keep you warm. She likes to spend her free time reading or exploring nature.


Abby Zamis

Abby is WAY the label's graphic designer and content creator. She loves all kinds of weather, exploring new breweries and distilleries in Minneapolis, and will never miss a chance to try something new. Her favorite piece from WAY is, naturally, the Abigail.